The NBA thrives because it never settles. It challenges its own precedent, elevates the culture of the game, and brings people together.

Hennessy hasn’t settled since crafting that first bottle of cognac in 1765, with a rich heritage of championing community, and never backing down from excellence. Both share the same drive to push beyond the expected, the same respect for heritage, the same dedication to craft. Which is why the NBA and Hennessy are perfect partners. Hennessy celebrates everything that moves the NBA forward, the season that never stops, the game that never settles. Because Hennessy is The Official Spirit of the NBA.